Fundamentals (Modules 1–2)

Learn the foundational concepts of B2B sales including long-cycle selling, buying centers, and the 7-stage sales flywheel.

Expert Level (Modules 1–5)

Develop deep fluency in stakeholder alignment, personalization, prospecting, cold calling, and negotiation strategies. Build a complete, modern B2B toolkit enhanced with AI support.

Mastery Level (Modules 1–6 + Capstone)

Emerge as a trusted advisor in complex, high-stakes deals. Learn strategic account planning, C-suite messaging, proposal design, and long-term customer expansion. Includes a real-world simulation for certification.

About the Course

This course is designed for ambitious professionals, early-career sales reps, B2C sellers transitioning into B2B, and consultants or founders responsible for client acquisition and revenue growth. Participants will master the art and science of modern B2B selling, blending timeless strategic thinking with cutting-edge tools like Gong, Salesforce Einstein, and AI-enabled CRMs. Don't miss this opportunity to transform your career with 25+ years of global B2B leadership experience.

About the Creator

Hello, I'm C.Fırat Çalışkan, a veteran in B2B sales with a passion for sharing knowledge gained over years of experience. Join me on this journey to elevate your skills and become a master in modern B2B selling. Let's unlock your full potential together.

Curriculum

7 Chapters · 60 Lessons

  1. 1

    Free Preview

    1. B2b Selling vs Buying: The Messy Reality Free preview
  2. 2

    Module 1: B2B Sales Fundamentals

    1. (Included in full purchase)

      Module-1 Reference Guide

    2. (Included in full purchase)

      Chapter-1: Introduction to B2B Sales

    3. (Included in full purchase)

      Chapter-2: B2B vs. B2C

    4. (Included in full purchase)

      Chapter-3: 7 Stages of the B2B Sales Cycle

    5. (Included in full purchase)

      Chapter-4: Buying Centers – Roles and Influence

    6. (Included in full purchase)

      Add-on Chapter: How AI Is Reshaping B2B Sales

    7. (Included in full purchase)

      Module-1 Assignment

    8. (Included in full purchase)

      Module-1 Quiz

    9. (Included in full purchase)

      Module-1 All Slides

  3. 3

    Module-2: Understanding the Buyer

    1. (Included in full purchase)

      Module-2 Reference Guide

    2. (Included in full purchase)

      Chapter 1 – Buyer Journey Stages

    3. (Included in full purchase)

      Chapter 2 – Role-Based Needs

    4. (Included in full purchase)

      Chapter 3 – Sales Process Mapping

    5. (Included in full purchase)

      Chapter 4 – Content & Messaging Fit

    6. (Included in full purchase)

      Module-2 Assignment

    7. (Included in full purchase)

      Module-2 Quiz

    8. (Included in full purchase)

      Module-2 All Slides

  4. 4

    Module-3: Advanced Prospecting Techniques

    1. (Included in full purchase)

      Module3_Reference_Guide

    2. (Included in full purchase)

      Chapter 1 – Prospecting Mindset and Habits

    3. (Included in full purchase)

      Chapter 2 – Defining and Prioritizing Your ICP

    4. (Included in full purchase)

      Chapter 3 – Personalization Techniques

    5. (Included in full purchase)

      Chapter 4 – Cold Calling Frameworks

    6. (Included in full purchase)

      Module-3 ICP Builder Targeting Matrix Worksheet

    7. (Included in full purchase)

      Module-3 Assignment 5-Touch Outreach Simulation

    8. (Included in full purchase)

      Module 3: Cold Calling Simulation Practice Workbook

    9. (Included in full purchase)

      Module-3 Quiz

    10. (Included in full purchase)

      Module-3 All Slides

  5. 5

    Module-4 Discovery to Close

    1. (Included in full purchase)

      Module_4_Reference_Guide

    2. (Included in full purchase)

      Chapter 1 – Structuring Sales Meetings

    3. (Included in full purchase)

      Chapter 2 – Storytelling that Sells

    4. (Included in full purchase)

      Chapter 3 – Objection Handling

    5. (Included in full purchase)

      Chapter 4 – Value-Based Negotiation

    6. (Included in full purchase)

      Add-On Chapter – Smarter Lead Qualification With AI

    7. (Included in full purchase)

      Module 4 – Worksheet: Discovery to Close Conversation Blueprint

    8. (Included in full purchase)

      Module 4 – Assignment: Simulated Buyer Meeting

    9. (Included in full purchase)

      Module-4 Quiz

    10. (Included in full purchase)

      Module-4 All Slides

  6. 6

    Module-5 Closing and Expansion

    1. (Included in full purchase)

      Module_5_Reference_Guide

    2. (Included in full purchase)

      Chapter-1: Closing Without Pressure

    3. (Included in full purchase)

      Chapter-2: Creating Urgency Authentically

    4. (Included in full purchase)

      Chapter-3:Post-Sale Customer Success Engagement

    5. (Included in full purchase)

      Chapter-4: UpsellIng and Renewals

    6. (Included in full purchase)

      Add-on AI Chapter:Managing Closures with CRM AI Insights

    7. (Included in full purchase)

      Module-5 Assignment: Renewal + Expansion Role-Play Simulation

    8. (Included in full purchase)

      Module 5 – Worksheet: Retention + Expansion Strategy Plan

    9. (Included in full purchase)

      Module-5 Quiz

    10. (Included in full purchase)

      Module-5 All Slides

  7. 7

    Module-6 Strategic Account Management

    1. (Included in full purchase)

      Module_6_Reference_Guide

    2. (Included in full purchase)

      Chapter-1: Strategic Account Planning Frameworks

    3. (Included in full purchase)

      Chapter 2 – Selling to the C-Suite

    4. (Included in full purchase)

      Chapter 3 – Value Mapping & White Space Strategy

    5. (Included in full purchase)

      Chapter 4 – Proposal & Value Story Design

    6. (Included in full purchase)

      Add-On – AI-Augmented Account Strategy

    7. (Included in full purchase)

      Add-on-2: Enterprise Procurement

    8. (Included in full purchase)

      Strategic Account Opportunity Canvas

    9. (Included in full purchase)

      Module 6 – Assignment: Capstone Simulation

    10. (Included in full purchase)

      Module-6 Quiz

    11. (Included in full purchase)

      Questions for Q&A Webinar (To be answered latest within the next month after the course)

    12. (Included in full purchase)

      Module-6 All Slides

What People Are Saying

Testimonials build trust—fast. Discover how this course is transforming careers and empowering professionals to excel in the world of B2B sales.

”
“This isn’t just another sales course — it’s a complete playbook for leading complex deals from start to scale. I walked in thinking I knew how to sell. I walked out understanding how to map power, lead with value, and align with C-level strategy like a true advisor.”
— Leyla M., Enterprise Account Executive, SaaS Sector

İstanbul, Turkiye

“Finally, a course that integrates AI the right way. I now use CRM signals, Gong insights, and AI-generated summaries daily — and I actually understand what to do with them. This training bridged the gap between automation and emotional intelligence.”
— Anjali R., 

Sales Enablement Manager, Global Software Firm

”
“The Module 6 Capstone changed how I show up to key accounts. The strategic account canvas, value mapping tools, and executive storytelling frameworks helped me reposition our offering at board level — and I closed my biggest deal to date.”
— Marc B.

Strategic Account Director, Manufacturing Solutions

”
“Every chapter gave me immediately usable tools — frameworks, scripts, role-play blueprints. I used the 5-touch outreach sequence from Module 3 and booked three new enterprise meetings in a week. The value was instant.”
— James C. SDR Team Lead, Fintech Industry

Las Vegas, NV

Ready to Transform Your Career?

Join now and unlock the secrets to modern B2B selling. Take the next step towards becoming a sought-after expert in the field.

CHF749.90

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